Will EA Sports Lose Its Exclusive Licensing Deal w/NFL?

There are rumors that sports game mega-house EA Sports could be in jeopardy of losing their exclusive license with the NFL. Two years ago the video game publisher knocked the competition out of the box by brokering a five year exclusive license deal with the NFL so that their Madden series would be the only football video game permitted to use the team properties or likenesses of the players. This effectively precluded use of the official teams by such publishers as Take Two Interactive, whose NFL 2K5 was a refreshing and well made video game in the football genere.
It seems that problems between the NFL and the players league could spell trouble for EA. The deadline to extend the collective bargaining agreement ("CBA") which allowed for EA to secure its exclusive property has been extended to tomorrow Monday March 6th. At present there were disagreements about salary caps and player cuts.

0 Comments:
Post a Comment
<< Home