Gamastura Article: Localizing Brands and Licenses

This is a great article for Gamasutra exploring the ramifications of localizing video games based on licences and franchises. It gives a good overview and some practical tips on how to organizat localization, preparation and production:

"The main parameter is IP ownership, as theoretically the owner has the final word on nearly everything. Game localizing is handled in different ways, whether dealing with you own the IP or not. There are quite a few factors and pitfalls that will strongly impact your work, whether your game is based on a license that is yours, the IP is new or well-established, or your game is tied to a movie release (a “movie tie-in” in localization lingo). If you don't own the IP, you might need to seek your licensor’s approval on different items, which obviously bears heavy consequences on your schedule."

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