Dangling the Carrot of Reward Over Our Virtual Heads

One of the key components to making a successful video game is the reward that goes into conquering its many challenges. With the full swing of the Now Generation of gaming XBox Achievement points became a driving force in the creation of games, and a creative challenge for game makers. How do we keep the player motivated? What reward points work best? Why do we play games in the first place? Most importantly for us as IP attorneys, is there anything protected in creating a rewards system? (You betcha!). Check out this article from Gamasutra titled: Rethinking Carrots: A New Method For Measuring What Players Find Most Rewarding and Motivating About Your Game